Shah Karim is CEO of SafeRock, an analytics and strategy company that helps retailers and brands increase shareholder value. He is a researcher on retail trends, e-commerce, education technology and consumer behavior. He is a member of the governing board of the College of Merchandising and Digital Retailing at the University of North Texas; the Tribeca Disruptors Foundation, a community of innovators; Penn State's Industry Advisory Board for Enterprise Systems; and the advisory board for NJIT's Tuchman School of Management.

Karim has been a guest or keynote speaker on retail megatrends and disruption at numerous international conferences around the world. He has authored and co-authored research published in CITI Research, Retail & Leisure, Retail Solutions Online, Chain Store Age, Apparel News, Handelsblatt, and Shopping Center Business. He is recognized as a “Top 100 Retail Industry Influencer” by Retail Digest.

Karim was president of the Yale Club of North Jersey from 2014 to 2018. He made panel presentations at “Being Useful” life-skills workshop organized by Careers, Life and Yale in 2015; was a participant in the YaleGALE alumni leadership forum in South Africa in 2016; was a panelist on the “Where Do I Go from Yale?” career workshop in May 2017; and co-chaired the CLY forum on “The New Digital Economy” in October 2017, which brought Yale alumni from social-media, finance, biotech and consulting firms back to campus to interact with students. He chaired the YAA Board of Governors Nominating Committee in 2016 after serving as a member the previous year, and was elected to the board in 2018.

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