8:00PM – 9:30PM
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Yale Chicago Career Series: Maximizing the Value of LinkedIN During Your Job Search
Yale Chicago - Career Series 2021:
"Maximizing the Value of LinkedIN during your Job Search"
with Marty Gilbert, Founder and CEO of the NorthShore Executive Networking Group
Wednesday, January 27, 2021, at 7-8:30 pm CST
Members of Yale Chicago may register for this event using the Registration button above. The Zoom virtual event link will be sent to all registrants upon registration. Interested attendees who are not members of Yale Chicago may email firstname.lastname@example.org and they will be sent the Zoom link separately.
There's no question that LinkedIn is one of the most valuable job search tools available today. But the average job seeker probably uses less than 50% of the potential that LinkedIn can deliver. Your LinkedIn profile can be a tremendous asset to your search if it's Search Engine Optimized (SEO). The LinkedIn platform can help you uncover a lot of hard-to-find companies, if you know how to find them. Having a lot of LinkedIn connections can be extremely useful, if you know how to leverage them. And joining a lot of LinkedIn groups can be powerful if you know how to integrate them into your overall job search marketing effort. In short, it takes a comprehensive LinkedIn job search plan in order to exploit the full power of its capabilities.
During this webinar, MARTY GILBERT, NSENG founder and job search coach, will walk you through the LinkedIn platform and provide you with his perspectives on the following topics:
Specific goals of an effective LinkedIn profile
How Search Engine Optimization (SEO) plays a huge part in attracting recruiters
Actions you should take in each section of your profile to make your background stand out
How to use LinkedIn criteria-based searches to find more target companies and key influencers
Example scripts on how to engage your LinkedIn connections for help
Marketing and social media tactics on how to draw more traffic to your LinkedIn profile