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Online Communications Management Toolkit

Creating an online communications presence for your group

Looking to better engage with your alumni constituents and friends online? We can help!

Through a partnership with Anthology (formerly iModules), the Yale Alumni Association offers free online email and events management for regional clubs, Yale College classes, and shared interested groups. This service comes with a comprehensive suite of tools that allow you to create and maintain your membership roster, send email communications, and manage events online.

Create emails, events and manage lists for your club, class or shared interest group

Anthology (formerly iModules) is a comprehensive digital experience for your constituents that can be designed in partnership with dedicated experts at the YAA to reflect YAA and Yale style, branding, and guidelines – so you can maintain the individual presence of your organization or affiliation while still looking familiar to a Yale audience. In essence, Anthology offers a menu of choices to promote communications and engagement.

Anthology’s core solution areas provide you with distinct products to unite data, experiences and insights across campus. It is based on the WCAG 2.0 level AA standard, and recommended remediation steps – and compliant as a data processor within the General Data Protection Regulation (GDPR) framework, the European Union legal framework regarding data protection and privacy.

Interested in obtaining an online presence for your class, club or interest group? Want to build and sustain lifelong relationships with fellow alumni? Here’s why Anthology (formerly iModules) integrated platform for communication and engagement is right for you:

  • Connect and build relationships while increasing event attendance through the use of the event management tool.
  • Through the collaborative use of the system reporting, you can provide customized events, emails, memberships, and much more within one tool to invite fellow alumni, friends, and family who you may not even be reaching today.
  • Improve the affiliation experience by establishing “join me” forms within the membership tool. 
  • Improve participation rates through data-driven, meaningful engagement.
  • Stay informed of happenings within your regional area by using the email marketing tool to create custom emails which provide flexibility by allowing you to use/reuse templates, saved content, and schedule emails to go out when you want.

To get started creating emails, events and managing membership lists, simply reach out to the YAA Online Services team.